Unboxing Videos: Harmless or Harmful?

Click-A-Brick

You’ve probably heard of unboxing videos by now. They are extremely popular and the launch of the latest Star Wars toys took these videos mainstream last September with an 18-hour international unboxing event that essentially saw every new available Star Wars toy taken out of the box and … well, that’s about it.

That’s the entire idea behind these videos. People open the toy boxes, take out the toys and simply explain what the toys are.

 

Recently, child psychologists have been warning parents that the videos can be harmful because they are basically long-form advertisements; infomercials for kids, if you will.

 

We believe the unboxing craze does have the potential to be harmful in that way, but it can also be used to teach kids about advertising and make them smarter consumers.

 

It’s not going to be easy to explain the concept of advertising and the purpose of these videos to a young child who is distracted by the shiny new toy being unboxed. But, kids pick up on things pretty quickly and you can use the opportunity to introduce them to the concept of advertising and what its purpose is.

 

You may be able to teach them about it by having them do their own unboxing video so they can see things from the other perspective. We know a superb educational toy that you could use for your very own unboxing video …

//forms.ontraport.com/v2.4/include/formEditor/genbootstrap.php?method=lightbox&uid=p2c20383f25&version=1

JOIN THE FUN CLUB

Click-A-Brick Announces Release of Rescue Squad

Click-A-Brick Announces Release of Rescue Squad

It’s new product time again, as Click-A-Brick has announced the release of a brand new 100-piece set: Rescue Squad!

 
 

Build a police car, a rescue helicopter, a search and rescue plane, a jet, a train, a robot and more! Rescue Squad is selling now on the Click-A-Brick Amazon store.

 
 

Have a look …

 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

 

 

//forms.ontraport.com/v2.4/include/formEditor/genbootstrap.php?method=lightbox&uid=p2c20383f25&version=1

 
 

JOIN THE FUN CLUB

Let’s Check Out Some of the Rescue Squad Vehicles

Let's Check Out Some of the Rescue Squad Vehicles

The newest 100-piece Click-A-Brick set is Rescue Squad and it pays tribute to emergency services.

 
 

Emergency services like police and search and rescue are super important. Hopefully, you will never need to use these emergency services because if you do, it means you’re in a lot of trouble. 

 
 

Like the name implies, emergency services help people out during emergencies. If you get lost in the woods or lost at sea or trapped by an avalanche, it is emergency services that help you. 

 
 

They can come in many forms: 

 
 
 
    • police
 
    • firefighters
 
    • search and rescue
 
    • coast guard
 
    • ambulance
 
    • air ambulance
 
 
 

Let’s take a look at some of the various rescue vehicles that are included in the Click-A-Brick Rescue Squad set.

 
 

Police Car

 
 

 
 

You’re probably familiar with a police car and you’ve probably seen them in whatever town, city or rural area you live in. They are the cars police officers use to drive around. If there is an emergency, you can bet you’ll probably see one of these. 

 
 

Search Plane

 
 

 
 

If someone is lost and there is a huge area to cover, often search and rescue operators will use planes to search from the sky so the people are easier to spot.

 
 

Search and Rescue Helicopter

 
 

 
 

While planes are good for searching large areas, once someone is spotted, helicopters are often brought in to rescue people who need it because they can hover.

 
 

Rescue Boat

 
 

 
 

 For people who are in danger in the ocean, rescue boats can get to them quickly and get them to safety.

 
 

Search and Rescue Truck

 
 

 
 

Trucks are useful in a lot of situations, including search and rescue operations. They can carry a lot of emergency equipment and go where other vehicles may not be able to go.

 
 

Rescue Robot

 
 

 
 

Robots help people in a lot of ways, including emergency services. Robots that have been specifically designed for rescuing people are used in situations like mining accidents, disasters like earthquakes, hostage situations, and explosions.

 

//forms.ontraport.com/v2.4/include/formEditor/genbootstrap.php?method=lightbox&uid=p2c20383f25&version=1

 
 

JOIN THE FUN CLUB

Building Block Toy Company Click-A-Brick Excited About Toy Diversity Research

Building Block Toy Company Click-A-Brick Excited About Toy Diversity Research

The team at building block toy company Click-A-Brick is excited about new research that has the potential to help children become more accepting of people from different races and cultures, in turn helping them become more accepting of immigrant classmates.

 
 

Psychologists from public research university Goldsmiths, University of London plan to study whether British schoolchildren become more accepting to the idea of forming a friendship with an immigrant classmate after playing with toys that represent different ethnic backgrounds.

 
 

Dr Sian Jones and Professor Adam Rutland aim to spend a year working with children between the ages of five and nine in several London schools. Using popular Playmobil toys, which include characters with a variety of skin tones, the researchers will set up a toy school and ask children to imagine how the students of the toy school would interact with each other. The children will play with the toys just once for three minutes and then look at profiles of immigrant children online. They will then be asked whether they would share toys and other items like stickers with the immigrant children.

 
 

The children’s responses will be compared with those of a group of children who have simply been asked to imagine a friendship with an immigrant child without first playing with the multi-ethnic toys.

 
 

Previous Goldsmiths research that followed the same premise found that playing with wheelchair-using toys in the miniature classroom helped prompt children to share their toys with real-life wheelchair-using classmates and the aim of the new study is to see whether there will be a similar transference with ethnicity.

 
 

Jones said that recent waves of immigration around the world have posed new challenges for schools when it comes to tackling racism.

 
 

“Everyone knows that encouraging interaction between different social groups improves children’s attitudes to others who they might see as different,” she said. “An intervention as cheap and simple as diverse plastic toys could be a great way to really benefit school cohesion.”

 
 

Jason Smith and Georg de Gorostiza, co-founders of toy company Click-A-Brick, which just released the 100-piece Rescue Squad building block set, say they are excited to see this type of research being done, as it could be extremely helpful in the future for prompting children to be more accepting of newly arrived immigrants.

 
 

“We often talk about the benefit of educational toys, and we’re also fond of talking about how toys can be educational in ways that go beyond things like science, math, engineering and technology,” Smith said. “They can be used as tools to teach children a variety of things like acceptance of other cultures and ethnicities and integration of newly arrived immigrants into their classrooms. It’s good to see that research like this is being undertaken.”

 
 

For more information about us, please visit http://www.clickabricktoys.net/

Educational Toy Company Click-A-Brick Thrilled With Discovery Of Plastic Eating Bacteria

The team at learning toy company Click-A-Brick is thrilled to see the discovery of a bacteria that eats plastic and has been touted by scientists as a potential new way to recycle plastic waste, saying any company that uses plastic in its products should be happy with the discovery.

A team from Kyoto University discovered the bacteria in a recycling center after looking at 250 samples over a five year period, according to an article published on The Conversation website. The newly discovered species of bacteria has been named Ideonella sakaiensis and is capable of living off of poly(ethylene terephthalate) (PET), a common plastic used in bottles and clothing.

The difference between the newly discovered microbe and plastic eating microbes that have been discovered before is that this new one is easily grown. Also, the scientists that discovered it have also identified the enzyme the bacteria uses to break down plastic and have discovered that this enzyme can be used by itself to break down plastic.

The discovery could potentially open a new approach to plastic recycling, The Conversation article stated. Currently, plastics are merely melted down and used to make other plastic products. With these newly discovered enzymes, plastics could actually be broken down into easy-to-handle chemicals that can then be used to make fresh, new plastic (which is often preferred by companies). This would be a true recycling system for plastic.

Everyone should be excited about this new discovery, say Jason Smith and Georg de Gorostiza, co-founders of Click-A-Brick, which just released its latest educational toy set, the 100-piece Rescue Squad. Any company that primarily uses plastic for its products or packaging should be especially excited about this new discovery, though, the pair say.

“This is an amazing discovery and from a purely consumer standpoint, we’re excited that something is now available to truly break down and recycle common types of plastic,” Smith said. “Being able to truly biodegrade things like plastic pop bottles could have huge implications for cleaning up the environment, particularly the ocean, where a lot of that sort of plastic ends up. A discovery like this also gives us hope that at some point in the future we may discover a way to truly recycle other forms of plastic like ABS.”

The Click-A-Brick team advocates recycling of its own toys and other toys made of non-biodegradable plastic by giving them to someone else when a child has grown out of the toy stage of life. But, the company does hope that there will eventually be a way to biodegrade all types of plastic so none of it ends up polluting the environment.

For more information about us, please visit http://www.clickabricktoys.net/

Learning Toy Company Click-A-Brick Hails Play With Purpose Campaign From Save The Children

Learning Toy Company Click-A-Brick Hails Play With Purpose Campaign From Save The Children

The team at learning toy company Click-A-Brick has praised the new ‘Play With Purpose’ fundraising campaign from Toys“R”Us and the Save the Children charity, saying it’s a brilliant and natural way to help less fortunate kids while also highlighting the importance of play in children’s lives.

 
 

As part of the Play With Purpose initiative, Save the Children sends specialized home visitors to the homes of less fortunate children to engage them in what the charity calls purposeful play. To show the importance of even just 10 minutes of purposeful play in a child’s life, the two organizations have launched a web series of vignettes.

 
 

The first video shows the impact of the program on the children of a woman named Paula who had experienced numerous hardships including homelessness. This caused her two daughters to have anger issues, which led to them constantly lashing out at one another. Save the Children sent Hollie, one of their play specialists, to Paula’s home to show her how to integrate meaningful play into her children’s lives everyday. Now, Paula’s daughters have learned patience and sharing, all through meaningful play.

 
 

Jason Smith and Georg de Gorostiza, co-founders of learning toy company Click-A-Brick, which just released its 100-piece Rescue Squad set, are fans of the Play With Purpose initiative, calling it and the new video series an important reminder of how children are affected by harsh circumstances and how just a small amount of purposeful play can positively affect their emotional, physical and cognitive development and future growth.

 
 

“We’ve always been advocates for children being able to play and develop in healthy and constructive ways,” Smith said. “This Play With Purpose initiative shows just how important it is for kids to have the opportunity to play and feel like kids, especially in the harshest of conditions. Everything in their environment affects children and giving them some stability through these regular playdates is a wonderful thing. Hardships affect children even more so than adults, but they don’t have the same coping mechanisms. Play is a way for them to cope with what they’ve had to deal with and it’s obvious from this video series that it has a positive impact on them.”

 
 

The Play With Purpose campaign is meant to help some of the estimated 15.5 million youth who live in impoverished regions of the United States who may suffer from emotionally stunted growth from having to deal with extreme adversity in their lives. The campaign has a fundraising component to it for people who wish to support the initiative.

 
 

For more information about us, please visit http://www.clickabricktoys.net/

Learning Toy Company Click-A-Brick Hails Play With Purpose Campaign From Save The Children

Learning Toy Company Click-A-Brick Hails Play With Purpose Campaign From Save The Children

The team at learning toy company Click-A-Brick has praised the new ‘Play With Purpose’ fundraising campaign from Toys“R”Us and the Save the Children charity, saying it’s a brilliant and natural way to help less fortunate kids while also highlighting the importance of play in children’s lives.

 
 

As part of the Play With Purpose initiative, Save the Children sends specialized home visitors to the homes of less fortunate children to engage them in what the charity calls purposeful play. To show the importance of even just 10 minutes of purposeful play in a child’s life, the two organizations have launched a web series of vignettes.

 
 

The first video shows the impact of the program on the children of a woman named Paula who had experienced numerous hardships including homelessness. This caused her two daughters to have anger issues, which led to them constantly lashing out at one another. Save the Children sent Hollie, one of their play specialists, to Paula’s home to show her how to integrate meaningful play into her children’s lives everyday. Now, Paula’s daughters have learned patience and sharing, all through meaningful play.

 
 

Jason Smith and Georg de Gorostiza, co-founders of learning toy company Click-A-Brick, which just released its 100-piece Rescue Squad set, are fans of the Play With Purpose initiative, calling it and the new video series an important reminder of how children are affected by harsh circumstances and how just a small amount of purposeful play can positively affect their emotional, physical and cognitive development and future growth.

 
 

“We’ve always been advocates for children being able to play and develop in healthy and constructive ways,” Smith said. “This Play With Purpose initiative shows just how important it is for kids to have the opportunity to play and feel like kids, especially in the harshest of conditions. Everything in their environment affects children and giving them some stability through these regular playdates is a wonderful thing. Hardships affect children even more so than adults, but they don’t have the same coping mechanisms. Play is a way for them to cope with what they’ve had to deal with and it’s obvious from this video series that it has a positive impact on them.”

 
 

The Play With Purpose campaign is meant to help some of the estimated 15.5 million youth who live in impoverished regions of the United States who may suffer from emotionally stunted growth from having to deal with extreme adversity in their lives. The campaign has a fundraising component to it for people who wish to support the initiative.

 
 

For more information about us, please visit http://www.clickabricktoys.net/