Click-A-Brick Extends Amazon Promotion To Newest Building Toy Set To Make It More Affordable For Parents

Click-A-Brick Extends Amazon Promotion To Newest Building Toy Set To Make It More Affordable For ParentsIn order to make it more affordable for parents to get their children science, technology, engineering and mathematics (STEM) toys, building toy company Click-A-Brick has extended the 20 percent promotion that it was using for its recently released Bug’s Life set to include the just-released Sandy Sidekicks set.

 
 

The co-founders of Click-A-Brick, Jason Smith and Georg de Gorostiza, hope the discount allows parents who wouldn’t normally be able to buy a STEM toy a better chance at getting one for their children.

 
 

“It’s no secret that the more popular a toy is, the more expensive it gets and STEM toys are getting more popular all the time,” Smith said. “It’s something that was brought up several times over this past Christmas season, that toys are becoming prohibitively expensive. But, we’re all about getting educational toys into the hands of children and if we can help parents do that, we’ll do what we can for them, including offering a 20 percent discount on a set we just released. It’s like; boom, here’s the set and boom, here is a discount so you can enjoy the brand new set and get your child a STEM toy, which most parents want to be able to do.”

 
 

With STEM skills becoming increasingly important for children to have for their education, the building toy retailer has made it an unofficial mission to help get STEM toys into the hands of as many children as is viable for the company. To help with this goal, the company uses its various giveaways and promotions like the Buy One Smile, Give One Back to a Child in Need promotion, which ran throughout December of 2015. That specific promotion allowed customers to purchase a set and then nominate a child in need of a smile to receive a set for free. The company also has monthly contests where it gives away sets or gift cards for customers who post reviews or photos of their creations.

 
 

“We do what we can to get more STEM toys out there to children who need them, which is basically every child,” Smith said. “It’s a balance for us between getting our STEM toys out there to as many children as we can, but also remaining viable as a profitable company. But, remaining profitable allows us to keep giving away sets to families who want to give their children STEM toys, but who can’t necessarily afford them and also allows us to keep providing discounts to customers so they can more easily afford to give their kids all important STEM toys to help them with their cognitive development.”

 
 

For more information about us, please visit http://www.clickabricktoys.net/

Educational Toy Company Click-A-Brick Pleased To See STEAM Toys In TIA’s Top Toy Trend List

Educational Toy Company Click-A-Brick Pleased To See STEAM Toys In TIA’s Top Toy Trend ListScience, technology, engineering, art and math (STEAM) toys once again have a spot on the Top Toy Trends list from the Toy Industry Association (TIA) and the Click-A-Brick crew, retailers of educational toys, couldn’t be happier about that.

 
 

The TIA revealed its Top Toy Trends for 2016 at its recent North American International Toy Fair in New York in a presentation by the organization’s play experts led by director of strategic communication Adrien Appell. The list of top trends this year include robotics, drones, creative playthings and family-inclusive toys and games.

 
 

“This year, the toy box will be filled with products from both ends of the spectrum. From high-tech toys to classic and outdoor-based products, there’s something for each child’s interests. The best toys hitting the market are ones that challenge kids and foster their development, all the while maintaining an element of fun,” Appell said during her presentation.

 
 

The TIA described STEAM toys as educational toys that teach or reinforce STEAM skills that help prepare children for school by building important spatial, reasoning, critical thinking and problem solving skills. These toys enhance children’s communication skills, improve their logic and encourage them to explore, experiment, design and discover, all while having fun, the TIA’s play experts said during the toy trends presentation.

 
 

STEAM toys being a top toy trend for 2016 is no surprise to Jason Smith and Georg de Gorostiza, co-founders of Click-A-Brick, which just released its latest STEAM toy, the 30-piece Sandy Sidekicks building block set, but it is welcome news.

 
 

“STEAM toys are almost certainly going to continue to be a toy trend for the foreseeable future, but having the TIA say it gives it that official air,” Smith said. “Regardless of who calls it a trend, though, the numbers are what prove that it’s a trend and with sales of Sandy Sidekicks doing as well as they are in both the US and the UK, it’s clear to us that STEAM toys are a definite trend for 2016 and we’re calling it right now that they’ll be a trend in 2017 and 2018, etc. Parents have proven educational toys are a hot commodity, as people will always want to give their children the best possible start in life.”

 
 

In addition to sales of Sandy Sidekicks doing well, the company’s other recently-released set, the 30-piece Bug’s Life, has also taken off in both the US and the UK, also proving the STEAM toy trend. Next up for the company is another 100-piece set to be released soon.

 
 

For more information about us, please visit http://www.clickabricktoys.net/

Learning Toy Company Click-A-Brick Praises Mattel’s Move To Meet The Threat Of 3D Printing Head-On

Learning Toy Company Click-A-Brick Praises Mattel’s Move To Meet The Threat Of 3D Printing Head-OnLearning toy company Click-A-Brick applauds toy giant Mattel for meeting what it believes is a threat to the toy industry from 3D printing head on with the release of its own 3D printer that allows kids to easily make their own toys.

 
 

Mattel unveiled its 3D printer, dubbed “ThingMaker” at the recent North American International Toy Fair in New York. A 3D printing app allows kids to use the printer with a simple interface that makes the process easier than most 3D printers on the market, as reported by TechCrunch. It includes a number of character templates and tutorials that make using the app and printer intuitive for people, even young children, but it also allows for toy design from scratch.

 
 

The toys are printed using a hard PLA filament in separate pieces that snap together to create moveable joints so childen can play with their creations. Kids can watch the printing process through a clear window.

 
 

“In today’s digital age, it’s more important than ever for families to transcend the digital world and make their ideas real,” Aslan Appleman, senior director at Mattel, said in a statement. “ThingMaker pushes the boundaries of imaginative play, giving families countless ways to customize their toys and let their creativity run wild.”

 
 

Jason Smith and Georg de Gorostiza, co-founders of learning toy company Click-A-Brick, which recently released the 30-piece building block set Sandy Sidekicks, say it’s a smart and bold move for a toy company to embrace 3D printing, as the pair of entrepreneurs see it as a threat to the toy industry.

 
 

“At first, we were a little surprised to see Mattel had come out with a 3D printer that encourages children to print their own toys, but after thinking about it a bit, it actually makes perfect sense,” Smith said. “The worst thing an industry that is threatened by a new technology can do is take the ‘ostrich approach’ and ignore that technology altogether. Ignoring a new threat just makes it easier to succumb to it once it’s too big to ignore. With 3D printing still in its infancy and seen as more of a novelty at this point, we think it was a smart move on Mattel’s part to go ahead and align their brand with it early on.”

 
 

The team at Click-A-Brick say Mattel has less to worry about from 3D printing, as its toy lineup primarily consists of toys with moving parts like action figures and vehicles that are difficult to replicate in a 3D printer. Even though it is possible to 3D print action figures and dolls, the entrepreneurial pair say, those toys won’t be the same quality as factory-made ones. Toys that are made from solid plastic, like most building toys, will have more to worry about from 3D printing, the co-founders note.

 
 

For more information about us, please visit http://www.clickabricktoys.net/

Educational Toy Company Click-A-Brick Pleased To See STEAM Toys In TIA’s Top Toy Trend List

Educational Toy Company Click-A-Brick Pleased To See STEAM Toys In TIA’s Top Toy Trend ListScience, technology, engineering, art and math (STEAM) toys once again have a spot on the Top Toy Trends list from the Toy Industry Association (TIA) and the Click-A-Brick crew, retailers of educational toys, couldn’t be happier about that.

 

 

 

 

The TIA revealed its Top Toy Trends for 2016 at its recent North American International Toy Fair in New York in a presentation by the organization’s play experts led by director of strategic communication Adrien Appell. The list of top trends this year include robotics, drones, creative playthings and family-inclusive toys and games.

 

 

 

 

“This year, the toy box will be filled with products from both ends of the spectrum. From high-tech toys to classic and outdoor-based products, there’s something for each child’s interests. The best toys hitting the market are ones that challenge kids and foster their development, all the while maintaining an element of fun,” Appell said during her presentation.

 

 

 

 

The TIA described STEAM toys as educational toys that teach or reinforce STEAM skills that help prepare children for school by building important spatial, reasoning, critical thinking and problem solving skills. These toys enhance children’s communication skills, improve their logic and encourage them to explore, experiment, design and discover, all while having fun, the TIA’s play experts said during the toy trends presentation.

 

 

 

 

STEAM toys being a top toy trend for 2016 is no surprise to Jason Smith and Georg de Gorostiza, co-founders of Click-A-Brick, which just released its latest STEAM toy, the 30-piece Sandy Sidekicks building block set, but it is welcome news.

 

 

 

 

“STEAM toys are almost certainly going to continue to be a toy trend for the foreseeable future, but having the TIA say it gives it that official air,” Smith said. “Regardless of who calls it a trend, though, the numbers are what prove that it’s a trend and with sales of Sandy Sidekicks doing as well as they are in both the US and the UK, it’s clear to us that STEAM toys are a definite trend for 2016 and we’re calling it right now that they’ll be a trend in 2017 and 2018, etc. Parents have proven educational toys are a hot commodity, as people will always want to give their children the best possible start in life.”

 

 

 

 

In addition to sales of Sandy Sidekicks doing well, the company’s other recently-released set, the 30-piece Bug’s Life, has also taken off in both the US and the UK, also proving the STEAM toy trend. Next up for the company is another 100-piece set to be released soon.

 

 

 

 

For more information about us, please visit http://www.clickabricktoys.net/

Click-A-Brick Launches Latest 30-Piece Beach-Themed Educational Building Toy Set

Click-A-Brick Launches Latest 30-Piece Beach-Themed Educational Building Toy SetClick-A-Brick has launched its newest educational building toy set, the beach-themed 30-piece Sandy Sidekicks. The set will be available on both the company’s United States and United Kingdom Amazon stores. Soon, it will also be available on the Click-A-Brick website.

 
 

The Sandy Sidekicks set includes red and white bricks, plus a pair of eyes and instructions for building a variety of sea creatures. Sandy Sidekicks will be compatible with other Click-A-Brick sets and children are encouraged to mix the sets and come up with their own creatures or creations.

 
 

Click-A-Brick has seen much success from its 30-piece animal-themed educational building toy sets, which prompted the company to release this newest one. Children tend to love animals and the sea is a whole new world to explore for them, Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say. The set should be especially interesting to kids who don’t live near the sea and don’t get to see these particular creatures often, the pair say.

 
 

“We’re confident this set will be popular with fans,” Smith said. “Kids can build a crab, a hermit crab, a shrimp and what we’re calling a sea scorpion. As always, we’re encouraging parents to use the set as a teaching tool for children to introduce them to the world of sea creatures. We’ve already learned while promoting this set that scorpions can live in intertidal zones near the sea and that millions of years ago there used to be actual sea scorpions, some of them growing to be as big as a man. We might inspire a few marine biologists or just feed kids’ insatiable hunger for learning, either is a good accomplishment for us.”

 
 

Following on the heels of Bug’s Life, which was released last week, this is the second set to be released by the company in February. One more set is due for release next week to cap off a busy first quarter for the company. The next set will be a 100-piece set followed later in the year by some specialty sets, some of which include robotic capabilities.

 
 

“We’re excited about our lineup for the rest of this year and it’s great to start it all off with a strong slate of sets in the first quarter,” de Gorostiza said. “Bug’s Life is selling well and we expect Sandy Sidekicks to be a good seller, as well. Then, when we release the set next week, which will be a 100-piecer, we’ll have a solid start to this year. Our plans for later in the year are exciting and we look forward to putting them into action, but first we have this really fun new set, Sandy Sidekicks, to introduce to fans. We hope they enjoy it and can use it to learn about the world under the sea.”

 
 

For more information about us, please visit http://www.clickabricktoys.net/

Click-A-Brick Announces Launch Of Newest 30-Piece Beach-Themed Building Block Set

Click-A-Brick Announces Launch Of Newest 30-Piece Beach-Themed Building Block Set

Click-A-Brick has announced it will be launching its newest 30-piece building block set, a beach-themed set called Sandy Sidekicks. Children can use the set, which will launch tomorrow, to build four different beach-dwelling creatures: a crab, a hermit crab, a shrimp and a sea scorpion.

 
 

Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say the release of Sandy Sidekicks continues the brand’s tradition of animal themes, this one introducing children to the fun world of seaside-dwelling creatures. Animals are always interesting for children and the ocean is especially captivating for them.

 
 

“The sea is like some kind of alien world for a lot of people, not just kids,” Smith said. “Even people who grow up near the ocean don’t always know much about the creatures that live there. The ocean is such a huge part of our world that kids should learn about it and they can start to learn some very basics with our Sandy Sidekicks set. Of course, we encourage parents to get down on the floor and play with their kids with the set and explain what they’re building and talk about these creatures. Admittedly, we stretched the theme a bit by including a scorpion, but we checked and they do live in intertidal zones in some areas, and they also live in the desert, which is a sandy place, so we give ourselves a pass on that one.”

 
 

Like its predecessor Bug’s Life, Sandy Sidekicks launches both in Click-A-Brick’s United States Amazon store and it’s recently launched United Kingdom Amazon store. Soon, the new set will be available for purchase on the building block company’s own website. The entrepreneurial pair is excited about the simultaneous release in the US and the UK and say it should bolster sales numbers for Sandy Sidekicks, as families on both sides of the ocean discover the set.

 
 

“The simultaneous launch in the US and the UK helped a lot with Bug’s Life and we’re confident that it will be the same for Sandy Sidekicks,” Smith said. “Not only does it bring in extra sales, it helps us establish our brand on an international scale, which we’re extremely proud of. Soon, we will be simultaneously launching in other European countries, giving us even more of a boost internationally.”

 
 

Click-A-Brick plans to release a 100-piece set next to add to its list of larger sets before adding more specialty sets later in the year. All of the brand’s sets will now be launched in both the US and the UK at the same time.

 

For more information about us, please visit http://www.clickabricktoys.net/

Click-A-Brick Announces Launch of Sandy Sidekicks

We know what you’re thinking: Mid-February is a great time to go to the beach. That may be true for some places, but in a lot of other places, mid-February is still a bone-chilling time of year.

 
 

Whether you are in a place where the beach beckons or in a place where the beach is just a distant summer dream right now, we’re sure you’ll enjoy Click-A-Brick‘s latest 30-piece building block set; Sandy Sidekicks.

 
 

Sandy Sidekicks is available right now in the Click-A-Brick Amazon store.

 
 

Let’s have a look at the set, which you can use to build a hermit crab, a crab, a shrimp and a sea scorpion.