Building Set Toy Company Click-A-Brick Surpasses Black Friday Sales Projections

Building Set Toy Company Click-A-Brick Surpasses Black Friday Sales Projections

Building set toy company Click-A-Brick is amazed with the response it received from customers on Black Friday and says the company surpassed its sales projections for the biggest Christmas shopping day of the year. With the numbers it reached, Black Friday — as expected — turned out to be the brand’s biggest sales day of the year so far.


Helping propel the toy’s sales this year was its listing in the Amazon STEM Toy Store, which lists toys that promote science, technology, engineering and mathematics skills for children. STEM toys are shaping up to be a hot ticket item for this Christmas and with the exuberant response from customers, Co-Founder Jason Smith says, it proves again to the company how much demand there is for educational toys at this time of year.


“We’re once again blown away by the enthusiasm that customers have shown for Click-A-Brick,” Smith said. “This was our first Black Friday and we set extra high sales expectations as a sort of challenge to ourselves to see if we could reach them and we did. It wasn’t quite like when we launched last year and we blew right past our sales projections in the first few weeks, but we did manage to top them and that made yesterday our biggest sales day of the year. And with the early start to Christmas shopping, which we really saw back on Sunday, it was easily the biggest week for us this year in terms of sales.”


With the big sales day, it helps to make Click-A-Brick one of the hot new toys for Christmas this year, fellow Co-Founder and Brand Manager Georg de Gorostiza said. While it has yet to make it onto any must-have toy lists, tentative plans for next year will hopefully put the build set toy on the hot toys lists for next Christmas.


“We’ve already accomplished so much in the year we’ve been around and we have some big plans coming up that we believe will put us on some of those must-have toy lists next year and make next year’s Black Friday even bigger than this year’s for us,” de Gorostiza said. “We’ll have new sets coming out, some of them that are motorized, and we’ll be expanding into the United Kingdom soon and into Europe soon after that, hopefully. We’ve got feelers out in parts of Asia and we still plan to get into retail stores someday. We might even be able to snag some of those lucrative licensing deals that can really propel a toy brand into the stratosphere. We just feel like with the interest we’re generating, Click-A-Brick is poised to be a hot toy to have this Christmas and for sure by next Christmas. Only time will tell of course, but the future looks bright for us coming off our biggest sales week of the year. And we haven’t even hit Cyber Monday yet. We might even surpass Black Friday.”


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Click-A-Brick Aims To Make Educational Gifts Affordable This Christmas With Black Friday Deals

Click-A-Brick Aims To Make Educational Gifts Affordable This Christmas With Black Friday Deals

The team at Click-A-Brick are excited to make educational gifts more affordable for families on the biggest holiday shopping day of the year tomorrow. All of the brand’s eight available sets will be marked down by at least 30 percent on both the company’s Amazon store and its own website on November 27, the date of Black Friday this year.

Marking their sets down by this much allows more families the opportunity to afford to give their children an educational gift this Christmas, something the team at Click-A-Brick knows isn’t always easy, as families often have a lot of expenses this time of year.

Building block sets of a similar size can often retail in the $30 range, Click-A-Brick Co-Founder Jason Smith says, and the more well-known brands of blocks are progressively getting more expensive due to lucrative licensing deals and increased sophistication like video game tie-ins. This can leave them prohibitively expensive at this time of year when families are facing so many other expenses. By dropping their prices and making Click-A-Brick more affordable, the Co-Founder says, the company hopes it will give more families the opportunity to give the gift of an educational toy that stimulates imagination.

“We know Christmas can become expensive really quickly, so we wanted to do our best to give parents the opportunity to save some cash this holiday season,” Smith said. “Parents can think of it as our Christmas gift to them. Any little bit that can help families over the holidays is always appreciated and we’re sure a lot of parents will be scouring the internet for great deals. We just want to put our own offering out there for them. Black Friday is the day for Christmas deals and we’re excited about this one because it’s out first Black Friday.”

Click-A-Brick’s recent listing in the Amazon STEM Toy Store will make it easier to find for parents specifically looking for educational toys this Christmas, something that’s been a growing trend in recent years, Click-A-Brick Co-Founder and Brand Manager Georg de Gorostiza says.

Educational gifts, particularly ones that promote science, technology, engineering and mathematics, are a hot trend again this year and will probably continue to be a trend for the foreseeable future,” de Gorostiza said. “Many parents will be looking for these types of toys this year and with Click-A-Brick now listed in the Amazon STEM toy shop, it’ll be that much easier to find them. Only a couple of the sets are listed in there at the moment, but it still gives us that added exposure and gives parents an additional avenue to find not only Click-A-Brick, but all different kinds of STEM toys. And if STEAM is a parent’s thing, where they include the A for art, we’ve got that covered, too.”

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Educational Toy Click-A-Brick Now Listed In Amazon STEM Toy Store

Educational Toy Click-A-Brick Now Listed In Amazon STEM Toy StoreEducational toy company Click-A-Brick is pleased to announce that two of its sets have been accepted into the STEM Toy Store on Amazon. The 30-piece Feather Friends set and the 100-piece Mighty Machines set have both been accepted into Amazon’s toy section dedicated to toys that help children learn science, technology, engineering and mathematics (STEM).

The sets started being listed in the specialized section this month among other STEM toy offerings. Being listed in the STEM Toy Store will allow parents specifically looking for educational toys to more easily find Click-A-Brick, Co-Founder Jason Smith says.

“We are obviously thrilled with two of our sets being included in the Amazon STEM Toy Store,” Smith said. “It’s another bit of recognition of how Click-A-Brick helps children with their cognitive development, creative thinking, spatial awareness and by helping them with their fine motor skills. Some parents want STEM-related toys and having Click-A-Brick in the STEM toy section of Amazon will help those parents who are looking for educational toys find them easier.”

Although just two of Click-A-Brick’s eight available sets will be listed in the STEM Toy Store, the company is hopeful they will all eventually be listed in the specialized toy section, as all of them offer the same educational benefits to children.

Being listed in Amazon’s STEM Toy Store was a goal of the company’s when the online shopping giant first announced its creation back in March of this year, saying it planned to include toys that have “clear goals and encourage kids to learn STEM skills while having fun.”

Click-A-Brick Co-Founder and Brand Manager Georg de Gorostiza says Amazon has been extremely helpful to the company, including Click-A-Brick in the Amazon Exclusives program and now listing it under its rightful place in the STEM Toy Store.

“Amazon has really helped us grow as a company and being listed in the STEM Toy Store is just another way they are helping us get in front of customers who want to give their children educational toys,” de Gorostiza said. “We’re confident that eventually all the sets will be listed in the store, but we’re happy that even two of them are in there now because people who want to give their kids educational toys are really the audience we’re trying to reach. These people already understand the importance of STEM toys and are making a conscious effort to find these toys. It positions us nicely on Amazon and we hope to see it pay off with an uptick in sales, but we’ll see how it goes.”

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Building Block Toy Company Click-A-Brick Expands Into United Kingdom

Building Block Toy Company Click-A-Brick Expands Into United KingdomThe duo behind building block toy company Click-A-Brick are thrilled to announce the expansion of the company into the United Kingdom via the UK Amazon site.

Four Click-A-Brick sets have begun selling on the UK Amazon site this month: the 30-piece Animal Kingdom and Rainforest Rascals sets, the 100-piece Mighty Machines set and the 112-piece Rainbowland set. The four sets were chosen to usher in Click-A-Brick’s foray into the UK because they represent a good mix of sets and can appeal to a wide range of customers across various price points.

Entering the UK market is the first step in what the pair will hope will be an expansion into the entire European Union. The initial offerings are to test how receptive the British market is and work out the logistics in that market before a more thorough launch into the UK next year and beyond.

Click-A-Brick Co-Founder Jason Smith says the UK launch brings back memories of the brand’s initial launch in the United States about a year ago.

“We are excited about entering the UK market,” Smith said. “It’s just baby steps for now, but if it goes well on Amazon over there, we’ll eventually be putting up a UK-specific website and arranging for direct shipping there. Our experience in the US will help us with getting into the UK, but it’s always different launching somewhere new. It’s that same feeling of excitement mixed with a bit of trepidation because even though we’re confident Click-A-Brick will be as successful over there as it is Stateside, it’s impossible to tell the future. With the mix of sets we’ve chosen, though, we believe it will get us off to a solid start.”

Although the UK has its own unique sets of building block brands, plus all the major players that are big sellers around the world, the Click-A-Brick team is confident that its unique design and affordability will offer something new to UK customers.

By way of some unfortunate circumstances, the company has already been shown that there seems to be demand in the UK for Click-A-Brick, Co-Founder and Brand Manager Georg de Gorostiza says.

“We’ve already had an indication that people are interested in Click-A-Brick in the UK because we had noticed there were some sellers on the British Amazon site already reselling Click-A-Brick at these ridiculous prices,” de Gorostiza said. “They were selling the 30-piece sets for over 80 pounds, which is well over a hundred dollars. This was a pretty big shock to us, but it also showed us that apparently there is a market for Click-A-Brick. At least with us selling them, they won’t be crazy expensive like that. We’re going to provide customers in the UK the same affordability that we provide customers in the US.

Amazon is really good about helping to protect small exclusive sellers like us. They banished all the reseller listings of Click-A-Brick from the US Amazon site and they’re doing the same for the UK site. Support like that really helps small brands to grow and we’re glad Amazon commits to its exclusive sellers that way.”

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Learning Toy Company Click-A-Brick Hails Miss Vermont For Showing Students The Fun Behind STEM

Learning Toy Company Click-A-Brick Hails Miss Vermont For Showing Students The Fun Behind STEM

The crew behind learning toy Click-A-Brick are elated to see that Miss Vermont Alayna Westcom is using her status to promote Science, Technology, Engineering and Mathematics (STEM) skills in schools across the state of Vermont and encouraging students to pursue education in the STEM areas.

Although she didn’t get top honors in the Miss America pageant, Westcom grabbed attention in September by being the first ever contestant to perform a science experiment during the talent portion of the pageant.

With an education in forensic science at Bay Path University in Longmeadow, Massachusetts and also in medical laboratory science from the University of Vermont, Westcom works in a Northwestern Medical Center lab running tests on samples, or as an autopsy technician in the office of Vermont’s chief medical examiner.

And when she’s not doing that, Westcom regularly visits schools wearing her Miss Vermont sash and crown to perform the same science experiment that she performed during the Miss America pageant, mixing dish soap, hydrogen peroxide and potassium iodide. This combination thrills students as it sends geysers of suds shooting up to the ceiling and allows Westcom to show them how science can be fun before she lets them know that STEM education can be applied to various career paths. Her message resonates particularly with young female students.

“Science education is so important,” Westcom told sixth grade students during a recent presentation. “We use science, technology, engineering, and math in some way pretty much every moment of the day. I grew up being told, ‘You don’t look like a scientist’ or ‘Are you sure that’s what you want to do? That’s not really a career for a young woman,’ and I don’t want any young women to be pushed into a different direction because somebody told them it’s not for them. If we want to do it, we can do it. Science education, STEM education, anything they want to do is in their reach as long as they want to work for it.”

Co-Founders of learning toy company Click-A-Brick Jason Smith and Georg de Gorostiza say they are happy to see someone like Westcom using her status to spread the word about STEM among young people to help generate interest in the STEM fields.

“What Alayna is doing in Vermont is wonderful,” Smith said. “It’s inspiring to see someone who has earned some notoriety using it in a constructive way like Alayna is doing. She is a role model to not only girls, but any young student. And the way she does it is just about perfect. Her demonstration is attention grabbing and instantly shows students just how fun and interesting science can be.”

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Building Block Toy Company Click-A-Brick Praises TIA For Exposing Lies Of Attention-Seeking NGOs

Building Block Toy Company Click-A-Brick Praises TIA For Exposing Lies Of Attention-Seeking NGOs

The team at building block toy company Click-A-Brick are pleased to see the Toy Industry Association (TIA) setting the record straight about toy safety in the lead up to Christmas to counteract the erroneous claims from a few non-governmental organizations that are often touted at this time of year.

Among the groups the TIA has taken aim at, are:

U.S. Public Interest Research Group (PIRG) for its 2014 report “Trouble in Toyland,”


World Against Toys Causing Harm, Inc. (WATCH) for its 2014 “10 Worst Toys” list, and


Clean and Healthy New York for its 2015 report “Toxic Toys in Monroe County.”


In an attempt to drum up publicity and support for their organizations, the TIA alleges in a press release, these groups release reports that are meant to generate fear among the toy-buying public.

“Each holiday season, a small group of non-governmental organizations seek to generate publicity and donations for themselves by needlessly frightening parents during an otherwise joyful time of year,” said Steve Pasierb, President & CEO of the TIA. “Having spent more than two decades in public health, I see these groups time and again failing to support their claims with credible, scientific data that families can trust. What parents can rely on is knowing that all toys sold in the U.S. are highly regulated 365 days a year by the federal government and must meet more than 100 safety standard requirements. These are established facts in which parents can have faith.”

To combat the erroneous claims made by these groups and their reports, the TIA has conducted its own analysis of their claims and has found several falsehoods and much sloppy research.

Among the transgressions perpetrated by these groups and their reports, the TIA found that:

None of the toys named in these reports have been recalled by the U.S. Consumer Product Safety Commission.


W.A.T.C.H. doesn’t test the toys it claims are unsafe.


Neither Clean and Healthy New York nor PIRG use Consumer Product Safety Commission-accredited laboratories to conduct their testing.


Many ‘dangerous’ toys named by PIRG and Clean and Healthy New York aren’t actually toys.


The TIA asserts that it works year-round with the government agencies tasked with ensuring toy safety in the US and toy manufacturers who make toys for the US market.

Co-Founders of building block toy company Click-A-Brick Jason Smith and Georg de Gorostiza say they are glad to see the TIA stepping up and setting the record straight about these groups and their erroneous claims.

“As toy retailers, we appreciate that the Toy Industry Association has the interests of toy companies and consumers in mind and nothing proves that more than when they take a stand against reports that can potentially damage the reputation of toy companies that adhere to federal regulations but get included in false claims from these groups,” Smith said. “This is supposed to be a joyous time of year, but we can’t help but get a little angry when these groups who claim to be consumer advocates release false information about products and needlessly play on people’s fears. Hopefully, consumers know the US Consumer Product Safety Commission is the authority on toy safety and not groups just looking for publicity by peddling lies.”

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How to Get Children Excited About STEAM

How to Get Children Excited About STEAM

If you’ve been a fan of Click-A-Brick for a while, you will undoubtedly know that we are big advocates of young kids learning science, technology, engineering, art and math (STEAM) skills, preferably with the help of the toys they play with. We, of course, believe the best way to get kids interested in STEAM skills is to give them Click-A-Brick, but there are probably some other ways you could also do it.

We wanted to see what others had to say about introducing STEAM skills to children so you could put some of their expertise into practice. Here is what we found:

Engaging Children in STEAM Education EARLY!

This article from the North American Association for Environmental Learning talks about what STEAM is and makes recommendations on how you can get young children involved in STEAM early, particularly in regards to environmental science.

The Ultimate STEM Guide for Kids: 239 Cool Sites About Science, Technology, Engineering and Math

You won’t find any long-winded explanations about what STEM is (STEAM sans the A part of it) and why it’s important here. You just get a long list of websites that will help your child get into STEM activities and start their love of learning early.

14 Fun Engineering Activities for Kids

Pretty self-explanatory. A list of over a dozen engineering activities that you can mostly do at home with household materials. Many kids don’t know just how easy it is to perform science experiments and engineering feats at home with objects they find around the house. Once they get inspired, though, they’ll be setting up all kinds of fun contraptions.


How to Impart STEM Education to Your Children

This is an oversimplified step-by-step process of how to create an environment that will make your child more interested in STEM. Very generalized, but easy to follow.


Kids STEM Activities for Kids Series A-Z Ideas

This one is set up a bit differently. It’s meant to be done over 26 days with each day corresponding to a letter of the alphabet as a theme. While you may or may not want to follow the theme or the timeline, it still has a lot of great ideas for STEM activities.