Educational Toy Company Founders Praise the National Lekotek Center

Educational Toy Company Founders Praise the National Lekotek Center

The National Lekotek Center is a nonprofit organization dedicated to improving the lives of special needs children through the implementation of play.

The center believes that children can reach their full potential through the toys and play. This can also strengthen social and familial ties. The Lekotek Centers provide family sessions built around play for families of children with disabilities. These activities are structured to help children learn and develop. The center utilizes toys and play to provide children with an understanding of the world around them. It aims to increment the ability to relate and interact with the world around them.

Jason Smith, the Co-Founder of Click-A-Brick, praises the National Lekotek Center. “Play is the way that kids learn and develop skills,” Smith said. “At Click-A-Brick we believe that the world of play should be accessible to all children. The philosophy of Lekotek is practical and simple to understand. They seek to make a difference in the lives of children through toys & play. This is what we believe in at Click-A-Brick; and I think that our own toy lines reflect that.”

Lekotek was founded in Sweden in 1963. The foundation was created by parents of children with dis­abilities. The name “Lekotek” was created by taking the term “lek,” a Swedish root word that means toy or play, and combining it with “tek,” a Greek suffix that means library.

The first Lekotek in the United States was established in 1980. Within the first year of operation, the center moved to larger quarters because of the high demand for its services. In 1983, the National Lekotek Center expanded to other cities within the United States through a grant.

Lekotek seeks to make a difference through a comprehensive collection of programs. They offer play sessions & playgroups, parent support, and provide training for professionals or parents. The centers are a source for direct services to children and their families as well as consulting for toy manufacturers on marketing to the special needs community. A unique aspect of the Lekotek Center is the AblePlay website. This offers ratings and reviews of toys and products appropriate for children of all abilities.

The Co-Founder of Click-A-Brick, Georg de Gorostiza, lauds the National Lekotek Center. “They have such a noble mission,” de Gorostiza said. “Think about it. When a child experiences play, they can depart from a world of struggles and therapies into a world of play. It provides the basic building blocks they need to reach their cognitive and social potential. The experience of play can be used to increase the amount of interactions within the family, which forges emotional bonds within the family wand with the community at large. We hope to provide that same experience with our toy lines at Click-A-Brick.”

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Adult-Sized Building Block Garners High Praise From Click-A-Brick

Adult-Sized Building Block Garners High Praise From Click-A-BrickThe team at Click-A-Brick are amazed at the simple ingenuity shown by EverBlocks; an interlocking, modular building block meant for making adult-sized structures; saying the concept shows just how versatile this traditional toy is.

Modeled after Legos, the interlocking blocks come in four different sizes, a variety of colors and can be used to build furniture, walls, steps, columns, entire rooms and more according to the EverBlocks website. Founded by Arnon Rosan, the company sells and rents the blocks globally and even has applications for disaster relief and military operations outlined on its website.

The blocks come in four sizes of a 12-inch long full block, a 6-inch long half block, a 3-inch long quarter block and a 12-inch finishing cap with a smooth side. Durable and reusable, the blocks can be taken apart and reassembled as required without tools. Additional stabilization accessories can be purchased for larger projects. EverBlock is made of a rigid polypropelyne co-polymer that is chemical and weather resistant.

Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say EverBlocks are equal parts ingenious and simple.

“The concept behind EverBlocks is so simple, the really amazing thing is that nobody thought of this sooner,” Smith said. “Construction is shifting to a more modular form, and Arnon spotted that trend and combined it with a product that almost everyone had while growing up, meaning they instinctively know how to build with them already as adults. And who wouldn’t want to build something with these things. They have that magnetism to them that just makes people want to pick them up and start building with them. Although they have some really practical purposes, even just getting the chance to build with giant building blocks would get people interested in them.”

Using a classic toy design adds a touch of nostalgia to EverBlocks and gives it a familiarity for people, the toy entrepreneurs say.

“I feel like I could start building with these as soon as I saw them,” de Gorostiza, who also acts as Click-A-Brick’s Brand Manager, said. “Just looking at EverBlocks brings back memories, but also gets the imagination running wild thinking about what a person could build with them. That such a simple toy could actually be turned into a functional building material and be used at special events and even for temporary medical building is amazing. I think we’ve all imagined when we were kids about building a house or something out of building blocks and while EverBlocks can’t quite do that, even making temporary little shelters and other buildings would be great. And we especially like the fact that these aren’t just a novelty item. They have some really practical uses and that makes them even better.”

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Toy Company Founders Praise LEGO’s Decision To Invest in Sustainable Materials

Toy Company Founders Praise LEGO’s Decision To Invest in Sustainable MaterialsThe LEGO Group has established the LEGO Sustainable Materials Centre. It will be established at the their headquarters in Billund, Denmark during 2015 and 2016. This new endeavour whose mission is to produce more renewable energy than it consumes. It also aims to change current materials of building elements to more sustainable alternatives. This decision was taken at the General Assembly of the company in May 2015.

The Co-Founder of Click-A-Brick, Jason Smith, approves of the venture. “This is a milestone,” Smith said. “I think that because they are a leader in the industry, other companies will follow in LEGO’s footsteps. Their investment will motivate them to worry about building a better tomorrow. I’m looking forward to seeing the results of their commitment. At Click-A-Brick, we hope it inspires children, as they will be the ones to build and play in that tomorrow.”

Several factors influence the environmental sustainability of a material: the source, the chemical composition of the material, its use, and the end of its shelf life. The LEGO created the Sustainable Materials Centre in order to find and implement new sustainable alternatives to current raw materials. They expect to recruit over 100 employees towards this objective.

This investment continues the LEGO group’s commitment to sustainability. The group first announced their ambition to find and implement sustainable alternatives in 2012. The LEGO Group and World Wildlife Fund signed the Climate Savers in 2013 with a new collaboration in spring 2015 to focuses on assessing the sustainability and environmental impact of bio-based materials for LEGO elements and packaging.

The group invested in an offshore wind farm in 2013 which aims to produce the energy equivalent to 320,000 households. It introduced Forest Stewardship Council certified packaging in 2014. This reduced CO2 emissions by 10,000 tonnes.

The further expectations of the LEGO Sustainable Materials Centre is to collaborate and develop partnerships with stakeholders and experts. The Group has collaborated with companies and experts on this task. They aim to reduce their environmental footprint to leave a positive impact on the planet.

Georg de Gorostiza, the Co-Founder of Click-A-Brick, endorses LEGO’s decision. “I think their announcement is a testament to their objective to inspire and develop the builders of tomorrow. I know that I’m worried about the type of world that my children will inherit. We need to be preoccupied about the environment and new generations. The LEGO group’s decision is a long-term investment towards that future. It proves their dedication to the research and development of new materials, something that we would love to incorporate into our own toy lines. I realize it’s a daunting challenge but if anybody is up to it, it’s definitely LEGO.”

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Toy Company Founders Praise Wonder Workshop

Toy Company Founders Praise Wonder Workshop

The founders of the educational toy company Click-A-Brick laud the Wonder Workshop. The Wonder Workshop produces toys that teach children coding skills through play. They aim to empower children by fostering the ability to question, think, and create.

The Wonder Workshop believes that coding skills enables creativity and agency. The Co-Founder of Click-A-Brick, Jason Smith, commends their efforts. “When children learn how to code, they can become shapers of their own world,” Smith said. “They learn to take control of their actions and their environment. I admire what they’re doing. They provide children with opportunities to learn STEM skills. And they do it all through play. It’s the same thing we aim to accomplish at Click-A-Brick with our own toy lines.”

The mission of the founders of the Wonder Workshop is to make coding meaningful and fun for kids. They do do this through their flagship product: a programmable robot named Dash & Dot. Their first prototype was a modular robotics kit that could be programmed by adding different types of blocks to it. However, this first model was found to be physically limiting. Instead, they opted to integrate a touch device that programs and controls the robot.

The robot is programmable with a visual programming language called Blockly. Developed by Google, it allows children to program by dragging and dropping commands that snap together like puzzle pieces. Dash & Dot can be programmed to squeal when picked up, navigate around corners and evade siblings or pets.

Georg de Gorostiza, Co-Founder of Click-A-Brick, praises their innovation. “It’s fantastic,” de Gorostiza said. “ I love the fact that children get to learn programming as they play. When they drag and drop blocks of code to make Dash & Dot move around, they get see the programs they make come to life in front of their eyes. The use of a visual programming language allows programming concepts to become more concrete. The fact that they can interact with the world around them leads kids to collaborate and take ownership of their own learning. This is the type of attitude towards learning we foster at Click-A-Brick.”

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Click-A-Brick Founders Recommend the American Journal of Play

Click-A-Brick Founders Recommend the American Journal of Play

The American Journal of Play is an interdisciplinary peer-reviewed publication that discusses the culture and history of play. The publication is produced by the Strong Museum, a museum devoted to the study and exploration of play.




The objective of the American Journal of Play is to increase the awareness and understanding of the role of play. It is written in a straightforward style in order to incorporate a wide readership. This includes educators, psychologists, historians, museum professionals, toy and game designers, policy makers – everybody that considers play as central to the human experience.



Jason Smith, the Co-Founder of Click-A-Brick, recommends the American Journal of Play. “It’s a fantastic resource for anybody interested in play,” Smith said. “The fact that such a publication exists indicates the importance of play in our lives. There is groundbreaking research being done. All you need to do is glance at the titles of each article. Everytime I recieve the new issue I get excited. I say this as a person in the toy industry but also as a parent. The articles are professionally written but are still very accessible to the layperson. For us at Click-A-Brick, we consider play to be integral aspect of the human experience. In order for children and even adults to develop fully, play needs to be incorporated in their lives and our toy lines reflect that belief.”


The American Journal of Play is a platform where the history, science, and culture of play is discussed. The goal is to provide content from researchers, thinkers, and writers from around the world. They explore play through a variety of perspectives and lenses in articles, interviews, and book reviews. The topics range from Child development, Technology and play, Popular culture to Neuroscience, Sociology, and Anthropology.


The Co-Founder of Click-A-Brick Georg de Gorostiza praises The American Journal of Play.


“It’s indispensable,” de Gorostiza said. “The publication fosters play scholarship. It puts into perspective major themes and explores the relationship between play other aspects of human endeavour. The scholarly articles bring to the fore areas of play research that would otherwise go unnoticed. The book reviews present new and interesting publications that expand our learning horizons. From the perspective of somebody like me in the toy industry, it keeps me abreast of everything that’s happening.And I think that’s essential. At Click-A-Brick we aim to provide the very best educational play experience for children. Reading the American Journal of Play definitely helps us accomplish that.”



The American Journal of Play is a Publication of The Strong, home to the world’s largest and most comprehensive collection of historical materials related to play. Current and back issues are available online.


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Building Block Company Click-A-Brick Praises DC Comics For Engaging Female Superhero Fans

Building Block Company Click-A-Brick Praises DC Comics For Engaging Female Superhero Fans

The team at building block toy company Click-A-Brick say they are pleased to see DC Comics making an effort to connect with girls via that company’s DC Super Hero Girls franchise, which sees some of the comic book company’s most iconic super heroes portrayed as teenagers and attending high school.

The franchise, which is being launched by Warner Bros., DC Entertainment and the toy company Mattel, is aimed at girls 6-12 and includes dolls, action figures, toys, books, graphic novels, digital content, apparel and animation that is meant to tap into the current trend of superheroes and female empowerment.

The franchise features teenaged versions of: Supergirl, Wonder Woman, Batgirl, Poison Ivy, Harley Quinn, Bumblebee, Katana, Miss Martian, Big Barda and Cheetah attending Super Hero High.

“It’s fun for all of us to be involved in something that’s going to play into the girl-power aspect of what kids and parents are looking for,” Diane Nelson, president of DC Entertainment and president/chief content officer of Warner Bros. Interactive Entertainment said in a USA Today article.

“I don’t think anyone can argue against the fact that we have the best female superheroes and characters in all of comics,” Geoff Johns, DC’s chief creative officer was quoted as saying in the same article. Super Hero Girls “is one of the most important things that we’ll be a part of so far since DC’s been formed. It’s a huge statement and opportunity.”

Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they are pleased to see a major comic company making superheros more accessible for girls who are interested in them.

“This is one of those things where you look at it and wonder how this hadn’t been done years ago,” Smith said. “But, honestly, it’s good to see that it’s being done now. We have no doubt this is going to be huge for all the companies involved. It’s a market that has huge potential and will continue to grow, as more and more girls become interested in superheroes. They’ve been sort of forgotten about when it comes to superheroes, but DC Super Hero Girls looks like it’s going to do a good job at giving girls a way to identify with their favorite characters and cater to their interest in superheroes.”

Toys for the franchise include 12-inch Super Hero Girls “action dolls” and 6-inch action figures, which will debut in the spring. The franchise will have dedicated Twitter, Facebook and Instagram accounts and there are plans for TV specials and direct-to-video projects. Building block sets for the franchise will appear eventually.

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Independent Toy Company Founders React to LEGO Documentary

Independent Toy Company Founders React to LEGO DocumentaryThe educational toy company Click-A-Brick praises ‘Beyond the Brick: A LEGO Brickumentary.’ For Click-A-Brick, in this current age of innovation, the documentary is a guide for likeminded companies eager to foster ingenuity and change.

The film delves into the origins and growth of the iconic LEGO group. As an independent company within the toy industry, Click-A-Brick is impressed by how LEGO has revolutionized the field. They serve as a testament that small beginnings can lead to great endings. The LEGO group had its genesis when Danish carpenter Ole Kirk Kristiansen established the company in the early 1930s. It grew into a global enterprise in the 1950s with the now famous interlocking design that provided endless building possibilities. Today, they are the most profitable toy company in the world and one of the most recognizable brands.

Jason Smith, the Co-Founder of Click-A-Brick, lauds the company. “LEGOs are enjoyed by children and adults around the world,” Smith said. “They inspire imagination, creative learning, and family fun. By giving children the opportunity to experiment with interconnecting blocks, it can help them understand the basic concepts of space, structure, and design. Our toy lines aim to accomplish the same, albeit with a much younger demographic.”

The film also explores the ethos of the company and how they created enthusiasts of all ages around the world. The name LEGO itself comes from the conjunction of “leg godt” – which stands for “play well” in Danish. This company spirit serves as an inspiration for independent toy companies. Because of this, Click-A-Brick is committed to the development of children and inspiring the the builders of tomorrow through creative play and learning.

LEGO is a worldwide phenomenon and has left an imprint on Click-A-Brick. What they managed to accomplish with such a simple concept is exemplary. They are one of the world’s top three toymakers in spite of only selling one product: the LEGO brick. The company produces approximately 20 billion of them every year. And with about 2,350 different elements in the LEGO range plus 52 different LEGO colors, this combination of a structured system and unlimited creativity encourages users to learn through play.

Click-A-Brick. Georg de Gorostiza, Co-Founder of Click-A-Brick, lauds the company’s legacy. “Those little plastic bricks aren’t child’s play,” de Gorostiza said. “Just look at the impact they have had not only on toys but culture in general.They really made an enormous impact on societies around the world. I think we all grew up with those bricks, sprawled across the living room floor, coming up with different combinations. They’re instruments for a new era of creativity. We should all pick up a set of LEGO blocks and let our imaginations fly.”

Click-A-Brick celebrates ‘Beyond the Brick: A LEGO Brickumentary’ and how it displays the iconic bricks’ history and how it provides inspiration for everybody around the world.

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