Toy Company Founders Approve of New Star Wars Science Toys

Toy Company Founders Approve of New Star Wars Science Toys

 — Uncle Milton launched a new series of toys in their Star Wars Science line. The toy line was created in partnership with Lucasfilm. Each product is inspired by the technology featured in the world of the Star Wars films franchise. The objective of the line is to connect children to real scientific principles and foster science based learning.

There are a wide variety of science areas that children can discover through the Star Wars Science line. From Neuroscience to Astronomy, Light and Optics to Aerodynamics, each one offers a unique approach to learning and is designed to draw parallels between the film franchise and real science. Each item is also a collectible product from the Star Wars universe.

The Co-Founder of Click-A-Brick, Jason Smith, endorses the toy line. “It’s a fantastic way to get kids involved with science,” Smith said. “The Star Wars franchise is deeply steeped in science. The films utilize it to tell their story and therefore stretch the imagination. Using that to make a connection with children can only help to foster their interest in science. At Click-A-Brick, we developed our toy lines with those same principles in mind.”

The Uncle Milton toy company is a leader in the science and educational toy category. It was founded in 1946 and holds many top entertainment and educational licenses as well as proprietary brands. Its mission is to create products that inspire imagination and learning while encouraging kids to explore and discover their world.

The four new additions to the toy line were launched on Friday, September 4th – also known as Force Friday. The Jedi™ Holocron is an artificial intelligence that guesses what you’re thinking in 20 questions or less. The Jedi Force™ Levitator is a static electricity generator that allows users to suspend and move objects in mid-air using electrostatic force. The Force™ Trainer II allows children to move holograms with a Bluetooth headset that reads and interprets brainwaves. The Millennium Falcon™ UV Light laser lets children experiment with glowing ultraviolet light.

Georg de Gorostiza, Co-Founder of Click-A-Brick, admires the toy line. “I think it lets children experience the world of Star Wars in a whole new way,” de Gorostiza said. “They can connect to the universe of the films through real scientific principles. The toys give them the freedom to perform their own experiments and encourages them to explore and discover their world. That’s something we can identify with at Click-A-Brick. We’re a learning toy company and we believe in helping children use their imaginations and think critically. Our emphasis is on creating endless possibilities of discovery for children.”

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Contact Info:


Name: F Javier Hernando M


Organization: Click-A-Brick Toys LLC


Phone: 855-976-3664



Toy Company Founders Recommend Toys That Teach Coding Skills

Toy Company Founders Recommend Toys That Teach Coding Skills

 — The new series of toys by companies Digital Dream Labs, Make Wonder and Sphero are designed to allow children to grasp the concepts of coding. The companies claim that coding skills can be made sufficiently simple for a child to master.

Jason Smith, the Co-Founder of Click-A-Brick, endorses the direction of these new toys. “These are a new type of toy that aims to teach children the foundations of computer programming,” Smith said. “The process is so much fun it feels more akin to playing than to learning. The toys avoid computer code language altogether and instead focus on offering children a simple interface with commands that they can move around like blocks. I’ve maintained that building blocks like ours help to establish essential spatial and motor skills. It’s only natural that coding follows the same process.”

The toys are designed to help children think like programmers. They engage the mind and teach the player new ways of thinking. It allows children to learn STEM skills while still having fun.

The game Puzzlets, from Digital Dream Lab, combines hands-on play with interactive gaming to form a seamless experience. Users control a character placing small plastic tiles that triggers specific actions. Some of the tiles determine certain movements while others can tweak those actions.

The company Make Wonder produces a pair of programmable robots called Dot and Dash. Children can program them using a tablet app called Blockly It is a drag-and-drop programming language that snaps together like puzzle pieces. The robots can be programmed to detect and react to the world around through emotion, expressions, and animation.

Sphero is a company that produces a motorized ball called Sprk with a top speed of 4.5 mph. Children can use a companion app to program Sprk to perform a series of movements from simple to complicated. It can also be programmed to light up with different colors.

Georg de Gorostiza, Co-Founder of Click-A-Brick praises the focus of the new toys. “Coding will help you look at the world differently,” de Gorostiza said. “These new toys help children learn critical thinking and coding skills while they play. How else do we expect to promote essential STEM skills in our children? These toys can let their imagination take flight through a perfect blend of hands-on play and digital exploration. It’s exciting and I wish I’d had these when I was growing up. I definitely know what my son is getting for his next birthday. ”

The toys are meant to be paired with a smartphone or a tablet via Bluetooth. They are compatible with both Android and iOS operating systems.

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Contact Info:


Name: F Javier Hernando M


Organization: Click-A-Brick Toys LLC


Phone: 855-976-3664


Educational Building Toy Company Click-A-Brick Commends New Albuquerque Toy Company

Educational Building Toy Company Click-A-Brick Commends New Albuquerque Toy Company

 — The team at educational building toy company Click-A-Brick has commended a new Albuquerque toy startup that aims to specifically teach girls engineering skills through toys and accompanying online components.

As Girls Grow, co-founded by CEO Akamee Baca Malta, is just getting started with prototyping for their first product. The company has recently finished going through a business incubator called ABQid and will take to Kickstarter for funding once it has its prototyping done.

Malta said she decided to start the company when she couldn’t find any toys marketed toward girls that specificallyteach science, technology, engineering and math (STEM) skills.

The company wants to release storybooks along with its toys and will also encourage girls to join its online community to share their stories about how they solved engineering problems using the As Girls Grow toys and concepts. It aims to target girls from eight to 11 years old because this is when most girls tend to lose interest in STEM subjects.

“[Our online community] will provide a community and it will also provide retention,” Malta told KOB4 news recently. “Girls will start young, they’ll start playing, at two years old they’ll start playing in the sand and they’ll start building with toys but as they get older they kind of drop off and you’ll see that around middle school, high school — they don’t really stay in with it so that’s what we’re trying to do.”

Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they hope As Girls Grow gets off the ground as planned and is able to join a growing list of startups that are geared toward providing another way for young girls to learn STEM skills.

“We welcome another educational building toy into the marketplace,” Smith said. “We love when these toy startups show ingenuity and innovation and we see that with As Girls Grow. STEM toys specifically aimed at girls is a niche that is calling out for small toy startups to get into. Akamee is obviously passionate about teaching girls engineering from a young age, so that bodes well for As Girls Grow as a company. It’s always best when a company has a driving passion behind it and there’s no better passion to have than one for helping children learn and develop in ways that will give them a chance at the best possible future.”

The team at Click-A-Brick especially likes the age range that As Girls Grow is targeting, as it continues nicely from the age range that Click-A-Brick is targeting at four to five years and up.

“What we envision when kids play with Click-A-Brick is that they’ll get that initial interest in building things and learning how to put things together and as they grow they’ll start gaining an interest in more complex toys like what As Girls Grow is developing that delve deeper into the STEM fields,” de Gorostiza said.

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Name: Rob Swystun


Organization: Click-A-Brick Toys LLC


Phone: 855-976-3664


Learning Toy Company Click-A-Brick Says Scientist Has Valid Point About Girls And Toys

Learning Toy Company Click-A-Brick Says Scientist Has Valid Point About Girls And ToysThe team at learning toy company Click-A-Brick find themselves in agreement with one of Britain’s top scientists, professor of experimental physics at Cambridge University Athene Donald, who says children are influenced by the toys they are given and this can have a negative effect on girls who are given stereotypical female toys to play with like dolls instead of toys that would help stimulate their interest in the science, technology, engineering and math (STEM) fields, which all have a dearth of females.

Donald, speaking during her first address as the president of the British Science Association earlier this month, said the kinds of toys that are given to children can dissuade girls from getting into the STEM fields later in life by reinforcing gender stereotypes and making girls believe that STEM fields are only for boys.


“We need to change the way we think about boys and girls and what’s appropriate for them from a very early age. Does the choice of toys matter? I believe it does,” Donald said. “We introduce social constructs by stereotyping what boys and girls receive from the earliest age. Girls’ toys are typically liable to lead to passivity – combing the hair of Barbie, for instance – not building, imaging or being creative with Lego or Meccano. I’m sure it’s not only down to that, but it can’t help. If a girl has never been given the opportunity to take things apart or play with a chemistry set, it must influence them.”


Donald lamented the lack of girls who choose to get into the STEM fields and said some of them have made up their minds as early as age seven that things like science and engineering are not of interest to them. It’s troubling that girls have apparently made this decision at such an early age, the scientist said.


Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they understand the frustration voiced by Donald, but the ongoing trend toward gender neutral toys and more positive doll role models may help to address the scientist’s concerns.


“We’re all aware of the ongoing push for gender neutrality in toys and we believe that we’ll start to see this take effect in the generation growing up right now,” Smith said. “Kids that are growing up now are going to be less affected by stereotypical male and female toys and by the time they’re ready to have children, those kids should be born into a world where no toy is strictly meant for a boy or girl. We’re already starting to see innovation among smaller learning toy startups that address the need to get more girls interested in STEM fields like the Project Mc2 dolls that come with kits for performing science experiments. Once things like that start to become big sellers, we’ll eventually see the big toy companies start mass producing them. It’s no secret that the big toy companies are allergic to innovation, but once they see something sells, they’ll get on board (and probably try to take credit for starting the trend once they do).”


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Click-A-Brick Team Applauds New Building Toy That Teaches Racial Diversity Within Families

Click-A-Brick Team Applauds New Building Toy That Teaches Racial Diversity Within Families

 — A new building toy that is specifically meant to teach children about racial diversity among families and to be more representative of various family makeups has the team at Click-A-Brick nodding in approval.


MyFamilyBuilders is a building set that contains 48 wooden pieces that consist of heads, torsos and lower bodies that can snap together to form various combinations of people. The set is meant for children to be able to create families that look like their own, but also to consider how other families may have different makeups than the traditional families usually represented in toys.


Created by Ez Karpf, the toy was developed out of frustration at the lack of diversity prevalent in other toys. Karpf saw this first hand while shopping for a toy for his friend’s daughter. He wanted to buy a toy that reflected her multi-racial family, but could not find any.


“I assumed you’d find toys for all sorts of families,” Karpf said. “90 percent of the time, you find a family in a toy set that is one mom, one dad, one girl, one boy. Sometimes there is an African American box or Asian box.”


However, there is a distinct lack of less traditional families represented in toys like families with same-gender parents or parents of different ethnic backgrounds. With MyFamilyBuilders, children can create their own interpretations of what a family looks like and can build a family that looks like their own if they are part of a multi-racial family.


Karpf developed the toy, for kids aged three to seven, together with his business partners, which include a child psychologist and an education specialist. They come with a set of cards that are meant to help educate children about different types of families.


Currently, Karpf is seeking backers on Kickstarter for MyFamilyBuilders and plans to sell directly to consumers and also partner with psychologists and education specialist to use the toys in their practices.


Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they like the different take on both building toys and educational toys that MyFamilyBuilders offers.


“We’ve seen several different toys introduced recently that address the lack of diversity in the toy aisle, but most of them do it on an individual basis,” Smith said. “The beauty of MyFamilyBuilders is that it gets kids to look at diversity from the perspective of a family unit and it educates them about diversity within family units. Although our own toy teaches children skills related to the science, technology, engineering and math fields, which is hugely popular right now, we appreciate any toy that is educational in nature and learning about diversity and the different family makeups is just as important for kids as learning about science or engineering.”


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Click-A-Brick Impressed With Ingenuity Of Building Block Rental Sites

Click-A-Brick Impressed With Ingenuity Of Building Block Rental SitesThe team at Click-A-Brick say they are impressed by the ingenuity shown by building block toy rental companies, saying they cater to a unique market of customers who want to experience the toys without having to commit to buying them.

One new site that has recently launched in the United Kingdom, BuildurBricks, allows customers to rent the latest Lego sets for about £10 or £25 per month depending on the size of the set. They come with the original instructions and are sanitized between rentals.

Co-founder of BuildurBricks, Ash Jey, said: “… Many parents are happy to fork out for the toy brick sets. However, with new sets coming in all the time, it soon becomes expensive to keep up with. BuildurBricks successfully solves this problem. BuildurBricks is set to revolutionize the way children and families play and dissolve the financial pressure parents are under to constantly update toy collections.”

Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they appreciate the ingenuity shown by toy rental companies like BuildurBricks.

“Toy rental sites like BuildurBricks solve some major issues with toys,” Smith said. “The most obvious one is expense. Parents have a lot of special days to account for, with birthdays and holidays and it can get expensive buying new building sets all the time, particularly with all the licensed sets coming out. With this type of service, parents can let their kids play with these new sets without having to pay the full price for them and without having to find room in the toy box to fit in a bunch of new toys.”

In addition to saving people money and potential clutter, these toy rental services can also be used to preview products prior to purchasing and perfectly tap into children’s attention span for new toys, the entrepreneurs say.

“Sometimes people want to try before they buy and the toy rental places allow them to do just that” de Gorostiza, who also acts as Click-A-Brick’s Brand Manager, said. “Kids and adults alike can try out the building block toys to see if they want to commit to spending the money on them to actually own them. Another thing these toy rental companies achieve is allowing kids to play with the toys for about as long as their attention spans extend for a new toy. I think most parents would agree that a new toy loses its novelty and becomes just another toy in the toy box after about a month. So, a place like BuildurBricks gives kids that month to be enthralled by the latest set and then gets it back just as the kids are likely going to lose major interest in it.”

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Adult-Sized Building Block Garners High Praise From Click-A-Brick

Adult-Sized Building Block Garners High Praise From Click-A-BrickThe team at Click-A-Brick are amazed at the simple ingenuity shown by EverBlocks; an interlocking, modular building block meant for making adult-sized structures; saying the concept shows just how versatile this traditional toy is.

Modeled after Legos, the interlocking blocks come in four different sizes, a variety of colors and can be used to build furniture, walls, steps, columns, entire rooms and more according to the EverBlocks website. Founded by Arnon Rosan, the company sells and rents the blocks globally and even has applications for disaster relief and military operations outlined on its website.

The blocks come in four sizes of a 12-inch long full block, a 6-inch long half block, a 3-inch long quarter block and a 12-inch finishing cap with a smooth side. Durable and reusable, the blocks can be taken apart and reassembled as required without tools. Additional stabilization accessories can be purchased for larger projects. EverBlock is made of a rigid polypropelyne co-polymer that is chemical and weather resistant.

Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say EverBlocks are equal parts ingenious and simple.

“The concept behind EverBlocks is so simple, the really amazing thing is that nobody thought of this sooner,” Smith said. “Construction is shifting to a more modular form, and Arnon spotted that trend and combined it with a product that almost everyone had while growing up, meaning they instinctively know how to build with them already as adults. And who wouldn’t want to build something with these things. They have that magnetism to them that just makes people want to pick them up and start building with them. Although they have some really practical purposes, even just getting the chance to build with giant building blocks would get people interested in them.”

Using a classic toy design adds a touch of nostalgia to EverBlocks and gives it a familiarity for people, the toy entrepreneurs say.

“I feel like I could start building with these as soon as I saw them,” de Gorostiza, who also acts as Click-A-Brick’s Brand Manager, said. “Just looking at EverBlocks brings back memories, but also gets the imagination running wild thinking about what a person could build with them. That such a simple toy could actually be turned into a functional building material and be used at special events and even for temporary medical building is amazing. I think we’ve all imagined when we were kids about building a house or something out of building blocks and while EverBlocks can’t quite do that, even making temporary little shelters and other buildings would be great. And we especially like the fact that these aren’t just a novelty item. They have some really practical uses and that makes them even better.”

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